About
Tech Lead, senior software engineer and technical performance & SEO specialist. 10+ years building digital products that scale.
I work as a Tech Lead on a large-scale e-commerce platform (Swift / JBS), leading engineering squads, defining scalable architectures and driving performance, reliability and SEO initiatives.
I sit at the intersection of engineering, product and business. I believe technology is not about code — it is about solving real problems and generating measurable business value.
My specialty is turning technical decisions — rendering, caching, bundling, hydration, schema — into visible outcomes: better Core Web Vitals, better rankings, higher conversion, faster teams.
I work with React, Next.js, Node.js, AWS and generative AI. I lead with architectural clarity, product focus and a high technical bar.