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Performance & SEO

Engineering that turns into revenue

Faster pages, better rankings, higher conversion. Performance and technical SEO treated as first-class engineering.

Performance and technical SEO are not polish — they are architectural decisions. I work at the intersection of engineering, web architecture and organic growth, delivering measurable wins in Core Web Vitals, rankings and revenue.

01

Core Web Vitals

LCP, CLS and INP optimization with priority hints, fetchpriority, preconnect, edge caching and streaming.

02

Lighthouse 95+

Consistent work to reach and keep production scores above 95 across performance, SEO and accessibility.

03

SEO architecture

URL design, internal linking, hreflang, canonicalization, dynamic sitemaps and schema.org at scale.

04

Rendering strategies

Picking between SSG, SSR, ISR and CSR — the right strategy for each product context.

05

Advanced performance

Code splitting, tree shaking, partial hydration, RSC, edge rendering and aggressive bundle reduction.

06

Real-world impact

50%+ LCP reductions, sustained organic traffic gains and direct conversion impact.

Representative results

−62%
Average LCP
+38%
Organic traffic
−71%
Bundle size
95+
Lighthouse Performance